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Caitlyn Leaf

STRATEGIC BRAND CREATIVE

WORK EXPERIENCE


Brand Marketing Manager
Greenhouse Fabrics | High Point, NC | May 2025 - Oct 2025
Lead cross-functional marketing team, overseeing multi-channel campaigns for both Anna Elisabeth and
Greenhouse Fabrics brands.
Increased email campaign output by 3x and doubled blog content, driving stronger customer engagement
and SEO performance.
Plan and coordinate HPMKT events and showroom updates, achieving a 2x increase in showroom visitors.
Manage budgets, vendors, influencers, and brand partners to execute campaigns and photoshoots that
elevate visibility across digital platforms.
Supervise employees, interns, and freelancers, providing mentorship and performance feedback.
Partner with the Director of Sales to align marketing and sales initiatives, ensuring cohesive communication
and brand strategy.


Lead Graphic Designer

Aug 2024 - May 2025
Continued all responsibilities from Graphic Designer & Marketing Specialist while taking a larger role in
campaign coordination and cross-department collaboration.
Organized company-wide events as part of the “Party Committee,” including a successful offsite holiday
celebration.
Increased brand visibility through cohesive design systems and marketing asset organization.


Graphic Designer & Marketing Specialist

Apr 2024 - May 2025
Created digital and print marketing materials, including catalogs, packaging, email campaigns, and
promotional items.
Produced realistic 3D interior renderings using SketchUp, 3ds Max, and Imagine.io to visualize fabric
collections.
Directed and executed product photography and lifestyle photoshoots, ensuring visuals aligned with brand
identity across web, print, and social channels.

Graphic Designer | Part-time
Wildcat Territory | Thomasville, NC | June 2021 - Apr 2022
Developed and produced catalog layouts, product pages, and client presentations highlighting luxury
bedding collections.
Collaborated directly with the owner/designer on fabric selection and placement decisions, helping
determine how fabrics were used across bedding, pillows, and accessories to achieve cohesive designs.
Created high-quality renderings using Imagine.io to showcase fabric combinations and finished product
concepts.

EDUCATION 

B.A. Media Production and Entrepreneurship
High Point University

SKILLS

Email Campaigns
Social Media
Event Planning & Coordination
Partner Relations
Marketing Strategy
Brand Management & Visual Identity
Team Leadership

Copywriting & Storytelling
SEO, Analytics, and Performance Tracking
Tools: Adobe Creative Suite: Adobe Photoshop, Adobe
Illustrator, Adobe XD, Adobe Premier Pro, Adobe InDesign,
Mailchimp, Constant Contact, Microsoft Office Suite, Canva,
Notion, Imagine.io, Sketchup, 3ds Max, User Interface (UI)

©2026 by Caitlyn Leaf. Proudly created with Wix.com

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